For this project, we were to design a foundation, give them an identity, then design an awareness campaign that that foundation was running. Moxie is an all women’s foundation that covers and raises awareness for all of the issues that women face. For this campaign, I chose to focus on the complete lack of involvement of many fathers, how it affects the children, and in turn, becomes an issue for mothers and women alike. I wanted this campaign to be very women based, since most single parent households are single mothers. The slogan used for this is, “DON'T BE A DEADBEAT” with the letters marked out to spell, “BE A DAD”. I took an aggressive stance with this campaign, trying to speak genuinely for all of the mothers who have stepped up for our youth.