For this project, we were to create a social media ad, and animated logo for a company of our choice off of an assigned list. I chose to do Sephora. For this ad, I wanted to fit in as many descriptor words as I could so that the viewer could find the one that stuck out to them the most. I also chose to focus on colorful, a word that describes the many different demographics, as well as the many different products offered. I also focused on shade and form, once again highlighting the many demographics Sephora caters.
SEPHORA
✦ Motion GraphicS
